Using tools specifically designed to scour records, such as mailing lists, for duplicate entries, improper syntax fields, etc., E-ISG provides the tools ( DQ Global Match) and data cleansing services that result in data sets with high integrity. There are a variety of situations where these products and services become most valuable.

For instance, for organizations that maintain large mailing lists, it is very common to have many corrupted records that result in confusion, duplicate contacts, and wasteful production and postage. Using DQ Global Match, E-ISG staff cleanses the mailing list, identifies possible duplicate records, entries that may not comply with postal regulations, and other common and costly errors, resulting in pristine mailing lists.

E-ISG uses DQ Global's Match to perform data cleansing services for its clients because it is the most comprehensive and effective tool designed for this purpose. IT is designed to work with a variety of databases, including Oracle, SQL Server, Sales Logix, Goldmine, and many others. Its technology uses intelligent phonetic matching, and is flexible enough to facilitate customizable match definitions.

And among the many other reasons for ensuring that these records have a high degree of integrity is the need to comply with several regulations passed by legislation that have been passed to protect consumers and businesses from unsolicited and unwanted communications. Among these are the Nationwide Do-Not-Call List, and the CAN-SPAM Act. A firm is protected from violations of these regulations if they have taken reasonable steps to ensure compliance with them.